Modern Pixel – Photography and Videography Services

Steps Jewellery Stores Should Take While Reopening After The Lockdown

August 11, 2020 admin

As the economy of the country is slowly returning to its normal, the jewellery stores up and down the nation are gearing up to open their stores as well. If you are planning on a visit to the jewellery store in Toronto to get ready for the wedding season, know that opening after the lockdown will not be as easy as lifting the shutters and turning the lights on.

Instead, the jewellery stores will have to follow the regulations of the government and make sure that they meet the standards and keep their employees safe.

jewellery store in toronto

Adjusting to the new normal will not be easy. However, if the businesses take things slow and follow the regulations, it can be done smoothly.

In the following section of this article, we have talked about the steps that the businesses could take to stop the spread of this deadly virus and protect the employees from catching it.

Follow The Advice of Government

The first step for jewellery stores in Toronto is to follow the regulations of the government to the tee. They should check the physical condition of their employees every single day. If any of the employees show the symptoms of COVID-19, they should be sent home immediately.

The jewellery stores can also call on the emergency number if the condition of the employee is serious.

If any of the employees help someone who has been unwell, there is no need to send them home. However, the jewellery stores should check if the employee develops a high fever or cough themselves. The staff of the store should also keep washing their hands for 20 seconds if they come in contact with someone who has symptoms of COVID-19.

Maintain Social Distancing

To reduce the spread of the virus, the staff should maintain the social distancing norms all the time.

Make sure that the staff are aware of the social distancing norms and follow these norms even in the non-customer areas of the store.
Maintain regular verbal and written communications to make them aware about the government messages.
Put up signage to remind the staff not to come to work if they feel unwell. Daily reminders through notice boards or in the morning meetings about these issues should be started as well.

Limiting Spread of Coronavirus In Workplace

Reminding the workers the jewellery stores across Toronto about public health advice is the best way to limit the spread of the Coronavirus. The employees should be requested to wash their hands immediately after getting to work, meeting a client, having lunch, and after they have coughed, sneezed, blown their noses etc.

Even though the Government has specified that PPE, as well as a facemask, is necessary only to the people working in clinical situations. However, the jewellery stores should supply masks and visors to the employees who request them to maintain good health practice.

All in all, the owners and the managers of the jewellery store in Toronto should encourage their staff to act responsibly and follow the regulations of the Government wholeheartedly. However, they should communicate with the employees to make sure they understand what’s expected of them.

SEO and Digital Marketing

Know the Importance of Better Links to Have More Sales

May 14, 2019 admin

The entire spectrum of search engine optimization encompasses a gamut of tactics to improve a business’s visibility online. Link building is of the many tactics of effective SEO efforts that leading digital marketing services company implement.

In fact, marketers are also taking an interest in this aspect for increasing their websites’ authority. If you are a novice in this line, you may doubt the needs of link building for your business. Read the points to steer clear all the question marks from your head.

Google algorithms are continually evolving. Links are important to determine the website rank in accordance with the keywords.
High-quality links give credit to a website than the ones which lack.

So, in the landscape of SEO, you should make a wise investment of both time and money to generate ‘better links’ for your business to outperform its peers.

Now, the concept of ‘better links’ is way bigger than it sounds. You need to dig in deeper to reap maximum benefits.

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Importance of Better Links

Being a prominent digital marketing services company, we value our clients’ businesses. As a matter of fact, our executives put in their best endeavors to drive more traffic and sales. A large part of this task is directly associated with generating better links.

Given below are the major points that outline the importance of better links to make your business better:

Diversity: Search engines tend to prefer sites that have a natural link profile. More often than not, it is seen that Google and other web search engines like Bing and Yahoo penalize sites that lack an organic link profile. To save your site and business from this adversity, add diversity by the following means:

Concentrate on gaining links from local organizations
Take aid of guest bloggers
Also, focus on website directories

Authoritative Power:Better links provide authority to a site. The more quality links you have, the higher your authority will be. In fact, by earning the credit of an authoritative site, your business will develop a sense of credibility among users and the search engines bots.

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Maximum Relevance: This another importance of better links. You need to understand by better links, we mean something beyond quantitative. The trick to generate better links is by sticking to relevancy. You should focus on relevant sites in accordance with your business to fetch the best links.

To get all these benefit-driven features, you should deploy a few hacks of generating better links. Following are the tips which the executives of our digital marketing services company implement to accomplish the business goals of our clients.

Use PR techniques: You ought to focus on impeccable PR techniques for generating qualitative links. This is perhaps a primary tactic, reputable digital marketing services company practice to rank their clients’ business. The thing with online PR is that is one of the cost-effective techniques that entail some serious hard work.

Statistics showed that 67% of the marketers device the technique of press releases to position their brands on the SERPs. To be precise, the links generated through PR can surpass your peers at large.

Create Shareable Content: Creativity in the business is an important part; especially when it comes to quality link buildings. To make your product or service more appealing, adding an air of creativity through innovative content promise high-return endeavor.

Remember, search engine algorithms are constructed in such a way that these sets of rules and logic can decode creativity in the truest sense. Therefore, take help from professional writers to curate bespoke value-added content & generate high-end backlinks.

Monitor the Competitors: Taking a sneak peek at your peers’ website is not all a crime as in business everything seems to be fair. This process is known as competitive auditing. Deciphering your immediate competitors’ backlinks would help you to draft a better strategy to stay ahead of the pack. You may follow these steps to make your mission a success:

Find the competitors by their site URLs
Identify the number of backlinks
Spot the locations of the links
Follow the footsteps

Adhere to Your Niche: Sticking to your niche is essential for strong brand recognition. You need to create a network with websites in accordance with your business. For instance, if you have a car service company, linking your business at a food blogging seems to be a perfect nonsensical idea. Therefore, focus on sites that have resemblance with your business philosophy to create top-notch links.

Bottom Line

Generating better links is crucial to get a spot in Google and other search engines’ good book. However, the process is intimidating and entails professionalism. So, we would advise you to seek help from a skilled digital marketing services company. For more details on this aspect, contact us at the earliest!

Photography and Videography

4 Types of Wedding Videography Style You Must Know in 2019

March 15, 2019March 10, 2020 admin

Apart from having appealing pre-wedding photo shoots, couples nowadays also prefer investing in wedding videography. In the frenzy of documenting moments, this is one of the most effective ways to capture the moments which can be cherished ever and after.

A lot of couples opt for a professional wedding videographer Toronto. Irrespective of the type of videographer, couples also have the options to choose a wide range of videography styles. With the advent of new technology and breakthrough creativity, a lot of styles have emerged out in recent days.

Is your wedding bell about to ring? Get to know the most popular styles used by the best wedding videographer Toronto:

Journalistic

This is one of the most common styles of videography that is used widely in the wedding videos. To be honest, a videographer doesn’t need to be adroit to shoot such videos. According to this style one simply needs to record every moment of the ceremony; starting from the vows to reception.

So, if you long for this mainstream shooting style, you may opt for your cousins or friends as it doesn’t entail much intervention from the videographer. However, the documentary style video can be polished with proper editing software. For this, you have to consider a professional wedding videographer Toronto.

Storytelling

Storytelling videography is an increasingly popular style of wedding video. This form involves the art that will exhibit a chronicle of two souls and their journey in the most beautiful way. Not to mention, this is the most labor-intensive form amongst all the existing styles of shooting.

Basically, this form consists of a photo montage or video complemented with an enchanting narration and captivating melody. Blending these two factors aptly is definitely a professional’s play. Apart from the work of editing and rendering, an experienced wedding videographer Toronto will also infuse in the essence of testimonies and dialogues seamlessly for a perfect reminiscence. If you desire to instill the art of storytelling your wedding day, hire a professional.

Artistic

This is definitely not a linear style of recording as it doesn’t follow any specific rule to shoot. Opting for artistic style will give you the option to impart a definite style in accordance with your preference. It is perhaps a freestyle documentation. The uniqueness lies in the non-compulsion of any aesthetic dimension on the line.

Booking a reputable videographer will make more sense as it entails a lot more artistic angles than mere close-ups. An experienced videographer will simply nail the style with exceptional performance.

1. Cinematic

No less than a movie, this style captures the myriad emotions and ongoing drama on the wedding day. Cinematic style will be perfect if you desire for something that is appealing, lyrical, and intense. Though the shooting style is akin to that of journalistic video, editing does the wonder. With special effects and enthralling music, an estimable videographer can imbue all the unblemished emotions in a realistic way.

So, choose the one that resonates aptly with you and your partner. It is always recommended to go for an experienced wedding videographer Toronto impeccable skill and advanced knowledge in editing. For more information about wedding videographer Click Here!